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Fairway Living Magazine Announces Golf Course Communities, and Golf Real Estate
Enjoy a complimentary 1 year subscription to Fairway Living Magazine while supplies last, all at absolutely no cost to you. Golf retirement homes, luxury golf communities and much more.
Atlanta Luxury Real Estate Firm Beacham and Company Launches AJAX Powered Website at Beacham.com
Glennis Beacham, who has been the top agent company-wide at Harry Norman, Realtors, for the past 11 years, opens her own firm Beacham and Company and launches a new high-tech website www.beacham.com. Beacham, who sells homes at an average price of $2 million or more and has sold in excess of $70 million annually for several years, will focus on Atlanta's booming luxury residential market. The new website features the latest in web technologies such as AJAX, DHTML, CSS, and FLASH to make property searches more dynamic and efficient.
Adare Manor Hotel & Golf Resort: The Melting Pot Of Luxury, Service And Of Course, Golf
In 2002, the prominent Conde Nast Traveler Magazine's People's Choice Awards named the Adare Manor Hotel & Golf Resort as the number one European resort. Just looking at the pictures of this luxurious place would make anyone agree and have the urge to pack up their bags and go straight to the airport, even though you're not even a golfer.
Capella Castlemartyr Luxury Resort Unveils Ron Kirby Links-Style Golf Course & Clubhouse in Ireland
Capella Castlemartyr luxury resort unveils their newly designed Ron Kirby links-style, championship golf course and clubhouse in Cork, Ireland.
Atlanta Real Estate: Chastain Park for Old Luxury in a Modern Setting
Tucked away in one of the citys prestigious localities, Chastain Park exudes luxury with green foliage lining the streets. It has a gracious neighbourhood community and it contains one of Atlantas most coveted clubs, the Club Chastain. Every year, more and more people are investing in Chastain Park real estate because of its great location. It is also one of the most esteemed areas in Atlanta.
Discount Real Estate Services Expanded to Terre Haute, Kokomo and 11 Indiana Counties
"Fee for Services" real estate business now offers reduced commissions to sellers in over 41 counties.
Sonoma County Appointed Special Advocates for Children Provides Stability and Love to County's Foster Children
The Sonoma County Court Appointed Special Advocates for Children (CASA) and its executive director, Millie Gibson, were recently featured in the Sonoma Index Tribune for reaching out to foster children by providing an adult mentor that will be a constant and loving presence to abused foster children until they are place in a safe and permanent home.
Austrian Luxury Real Estate Market Still Bullish, Says CEO of Leading Luxury Real Estate Portal
Despite the present turmoil on the global Real Estate Markets and the financial crisis the recently launched Luxury Real Estate Portal www.EliteAlps.com is a full success. Due to high demand for Austrian Luxury Real Estate from wealthy individuals from all over the world, demand is outstripping supply in most hot spots in Austria and prices of those much sought after properties keep rising.
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Whether you are looking to buy, or you are selling real estate in Orange County then we are the perfect choice for luxury homes for lease in the OC,California.For over 10 years we have been extensively involved in property ownership, management, brokerage and rental leases in the Orange County area. We are leading provider of MLS properties with a very effective marketing plan. If you are interested in buying a home in Orange County, please feel free to access the Orange County MLS. ! We have Orange County homes and properties for sale in Laguna Beach, Monarch Beach, San Juan Capistrano, San Clemente, Newport Beach, Newport Coast, Dana Point, Coto de Caza, etc. we will provide you with a customized property list that meets...
Why Corporate Jet Charter Services Are More Beneficial Than Owning A Private Jet
In the face of fierce global competition, cost efficiencies, and lurking terrorist threats, air travel became a burden instead a pleasure. Suddenly, time is a luxury, flexibility is critical, and safety the utmost priority. The tragic September 11 attacks further reinforced the need to increase security in every airport around the globe. Given these mounting challenges and growing passenger dissatisfaction, corporate jets are here to save the day. Moreover, travelers have an option to either use corporate jet charter services or purchase their own corporate jet.
Eichler Homes Real Estate Expert named Preferred Service Provider for San Francisco and Marin County
Eichler Network names Renee Adelmann preferred real estate agent for mid-century modern Eichler Home sales in both San Francisco & Marin, California.
LuxurySantaCruz.com Announce Luxury Real Estate Portal for Santa Cruz County, Santa Cruz, CA
LuxurySantaCruz.com (http://www.LuxurySantaCruz.com) is considered by many to be Santa Cruz County's most intuitive and user-friendly real estate database. But it also sets itself apart from the herd by providing an interactive Map-based Search service which couples the traditional, form-based MLS search with the ability to browse listings on a street or aerial map. With just 2 clicks to view a listing, LuxurySantaCruz.com remains highly visible and hugely popular among today's tech savvy homebuyers.
Executive Jet Management Expands Midway Airport Charter Office to Address Increasing Demand for Charter Services
Executive Jet® Management (EJM), a leading provider of worldwide private jet charter and aircraft management services, has expanded their Chicago Midway Airport office.
Windermere Exclusive Properties and RealBird® Announce Luxury Real Estate Portal for San Diego County
RealBird and Windermere Exclusive Properties announced today the launch of LuxurySanDiegoEstates.com, a novel luxury real estate portal featuring all MLS listed homes with a price of 2 million dollars and above in San Diego, California.
Atlanta Georgia Real Estate - Marietta - East Cobb, Roswell, and Alpharetta
Whether you're a "move up" home buyer, downsizing, or relocating to the metro Atlanta area, you'll find a diverse range of home styles and price ranges just north of downtown in the Marietta – East Cobb, Roswell, Alpharetta corridor. Featuring affordable single family homes, condominiums, townhouses, and luxury real estate, these communities also offer great schools and unbeatable location.
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Are You Fishing in the Wrong Pond?
Subscribers to my e-zine Marketing Edge will no doubt recall my article in January 2008 ?Networking That Produces Results?How to Work That Room!? (http://www.zee2a.com/marketingedge/ ezine080101.html, also published on iSnare.com).
Today I'm not going to focus on working the room, but on working the entire concept. I'll be discussing three essential elements that absolutely have to be at the forefront of any networking that you do. I am taking it as a 'given' that you are in the professional services arena, are offering a premium service, and are not trying to be the cheapest provider in town.
1. Fish in the Right Pond
If you had set out to fish for Cod, would you take your tackle out on a barge on some English canal hoping for success? Likewise if you were aiming to catch Rainbow Trout would you set out on a deep sea vessel heading for the Atlantic? Of course not! You would have done your homework in advance, known where the highest concentration of your 'target' was, and set off to fish in those waters.
Networking should be no different. In order to get the highest return on your investment (that's your time and money) you simply have to be doing your networking where your ideal prospects are.
There are a great many different networking organisations to choose from that you may feel overwhelmed by the choices. I wholeheartedly recommend that you take full advantage of attending as a visitor, as many times as the group allows, before making any commitment to join. Investigate, do your homework, and make sure that the fish you want to catch are swimming in that pond!
There is a school of thought that suggests it doesn't matter where you network because networking is simply about meeting people and making connections. I totally disagree. Pure business sense and sheer economics mean that lots of low value connections, not turning into money, equals a high cost of conversion and low return on investment. It simply has to be about quality not quantity, which brings me nicely on to the next point:
2. Don't Spread Yourself Too Thinly
To make a genuine success of your networking efforts and get tangible value out of it, it is imperative that you be an active, visible member of the group (or groups) to which you belong. This comes back to the quantity issue. Ask yourself: Can I be an active, visible, highly involved member of a whole host of different networking clubs? To get the most value out of my membership how much time would I have to dedicate to attending events? Over the course of a week or a month, how many hours am I spending at these events? How many work days does that equate to? Now the killer question: Do I have to compensate by catching up on work in the evenings and at weekends?
Hmmm.
Never forget that you have a business to run. Spending time and money in marketing efforts that get poor or wishy-washy results is going to have disastrous knock-on consequences. I'm not saying that your networking is getting poor results, but it introduces the third point.
3. Frequently Evaluate
If we keep doing the same things, we will keep getting the same results. That's why it is crucial to frequently evaluate what we are doing and examine what results are being obtained from those efforts.
We do, of course, also need to factor in the cost of membership to all these clubs, plus any additional out of pocket extras like the breakfasts or lunches there. How does that fit in with your overall marketing budget? Can you think of ways to get more 'bang for your buck' by getting in front of your prospects in a more targeted way?
Many fish migrate to other waters during different seasons, or because of other changes in environmental factors. So too, do we need to frequently evaluate whether our ideal prospects are still swimming in the pond where we have cast our net.
Back on the issue of quality rather than quantity another area that demands close evaluation and scrutiny is that of the quality of business or referrals that are being obtained within the group. If the best referrals you are getting are names and numbers on a post-it note, they are likely to result in nothing more than a cold-call at best. Take an honest look at your conversion ratio: How many of these leads are being turned in to paying clients? How long does it take?
(A simple way to warm up a referral is to ask the referee what they know about the prospect and their needs, and then encourage them to make a warm introduction. It's important that the approach is made by the person that the prospect knows and trusts. It can even be as straightforward as just arranging a phone call or exchange of emails between you and the prospect. Try this tip alone and see your conversion rates sky-rocket!)
You absolutely have to ensure that any networking you do fits in with your overall marketing strategy. (You do have one, right?) If your weekly commitment is turning into a glorified breakfast club or ladies tea-party it's time to refocus, reprioritise, and re-evaluate what may be better uses of your time.
?Vanessa Deakin and Zee2A Limited 2008.
Would you like to reprint this article? You may do so as long as you include the copyright notice and the paragraph below.
Vanessa Deakin, Operations Director at Zee2A, works with Professional Service Executives frustrated and disappointed with their current growth rates, marketing efforts and business profitability. She helps them to skyrocket their results and break their own best records. To learn more or sign up for her e-zine, please visit www.zee2A.com.
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