A Measurement of Sales Force Automation Success:WIKA Instruments Brings all Sales Activities Together with Selltis Sales 5.0 Customer Relationship Man

New Orleans (PRWEB) June 9, 2008 -- Selltis, LLC, a provider of on-demand customer relationship management (CRM) software for end-to-end sales process automation, today announced that WIKA Instruments Ltd. has selected Selltis? Sales 5.0 as a business critical tool to power its sales and business operations. Selltis? Sales 5.0 is the next-generation version of the company's namesake CRM solution, which is delivered via a hosted, software as a service (SaaS) business model.

WIKA Instruments Ltd, the Canadian subsidiary of WIKA Alexander Wiegand GmbH & Co. KG, is a world leading manufacturer of electronic and mechanical pressure and temperature instrumentation. With an extensive line of pressure gauges, chemical seals, thermocouples, resistance temperature detectors (RTD's), thermowells, and associated accessories, WIKA provides a solution for any measurement task. The company's products are ideal for applications within the petrochemical, power generation, process, sanitary, medical, UHP and wastewater industries. WIKA employs 300 people in facilities located in Edmonton, AB, Oakville, ON, and Deer Park, TX. The company also maintains sales offices strategically located across Canada as well as an established distribution network throughout the U.S.

With 30 outside sales executives and nearly 40 inside sales people backed by product managers and project leaders, the sales force automation efforts by the WIKA Instruments team consisted of a "pen and paper" approach augmented by Microsoft Word and Excel call activity sheets. "We basically scribbled notes on cocktail napkins and fed the information into Word docs or Excel spreadsheets," said Victor Pawluk, national sales manager, WIKA Instruments, Ltd. "We realized a need to open our lines of communication, especially when connecting four or five sales reps that could be linked to a single sales opportunity that might cover engineering companies in Edmonton, Calgary, Toronto or Houston."

According to Pawluk, WIKA was challenged to review quotations, bids, sales calls and types of products for its customer base, and knew that the company could not rely solely upon manual processes, fax or email.

Initially, Pawluk evaluated a CRM solution in 2004 with minimal features and functionality. However, with WIKA's burgeoning growth and merger with another company, the scalability of the solution was limited. Plus, the solution lacked in quotation functionality, planning and call reporting. WIKA determined that better organization and communication was business critical within its sales processes and it led the company to select Selltis Sales.

WIKA migrated to the new Selltis Sales 5.0 version in February 2008. "One of the single most important features that WIKA has optimized is the capability of Selltis Sales to handle quotes," said Pawluk. "Plus, the reporting is unbelievable. Even canned reports are useful and easily customized for filtering. The system is so intuitive that we are able to continually customize the Selltis system. If we want a different view or need to add a 'hot button' for a SIC code, we can customize it easily," he added.

WIKA has truly benefited by its use of Selltis and migration to the newest version. Pawluk notes that the savings of deploying Selltis have been innumerable. "Previously, if quotes were lost, then so was the ensuing business. Now, we can review the entire history of a specific opportunity and determine lessons learned and areas of improvement," he notes. "We can also conduct forward planning based on sales history and prepare us today for the opportunities of tomorrow."

Expanding on the company's unique, Hyperrelational? technology that offers "many-to-many" data linking, the new Selltis Sales 5.0 "Link The Way You Think?" approach provides the capability to proactively manage complex, team sales environments. The Selltis Sales platform includes tools to automate marketing campaigns and lead management as well as quoting and field service. "Over the past few years, we have seen the evolution of our solution as the cornerstone of WIKA Instruments sales force automation efforts," said David Erath, CEO, Selltis, LLC. "Now, with Selltis Sales 5.0, technical and industrial sales organizations such as WIKA can reap the benefits of an end-to-end solution that offers customization, scalability and affordability - all right out of the box."

To read more on how WIKA Instruments has benefited from the use of Selltis Sales, please visit: http://www.selltis.com/news.aspx?menuid=4.

About Selltis, LLC:

Selltis, LLC is a provider of on-demand customer relationship management (CRM) software for end-to-end sales process automation. Specializing in the needs of technical and industrial sales organizations, Selltis manages all aspects of the customer and partner relationship lifecycle. Built on the company's unique, "many-to-many" data linking Hyperrelational? technology, the Selltis Sales platform allows industrial sales teams to "Link The Way You Think?." Selltis customers include leading specialized manufacturers, distributors and technology companies such as Toshiba Plant System & Services Corporation Power Systems Division, Waukesha-Pearce Industries (WPI), Ashcroft, General Sports Venue, Falk Renew Prager (Division of Rexnord), Contech Bridge, Pratt & Whitney (a division of United Technologies), Texas A&M School of Industrial Distribution, Detronics (a division of Kidde), WIKA, ITT Industries, Colder Products, Kidde Fire, Asbury Carbon, Hansen Transmission, Milwaukee Valve, and American Lewa. For more information, visit www.selltis.com.

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